diff --git a/src/components/Layout/GlobalCTA.tsx b/src/components/Layout/GlobalCTA.tsx
index e0b49eb..188ae76 100644
--- a/src/components/Layout/GlobalCTA.tsx
+++ b/src/components/Layout/GlobalCTA.tsx
@@ -12,7 +12,7 @@ interface Props {
 
 export default function GlobalCTA({
   title = '下一步如何行动？',
-  desc = '任意页面均可直接发起咨询，不强制浏览完整链路。一期提供轻量对照与深度陪跑两条路径。',
+  desc = '帮助企业看清位置、找到方向、持续进化。',
   primaryLabel = '咨询获取方案',
   primaryTo = '/contact',
   secondaryLabel = '看看你的企业',
diff --git a/src/services/cms.ts b/src/services/cms.ts
index 036e282..b9588bf 100644
--- a/src/services/cms.ts
+++ b/src/services/cms.ts
@@ -45,7 +45,7 @@ export async function fetchCMSPublic(): Promise<CMSPublicData | null> {
 
 // 归一化：CMS行 -> 前端 Model
 function normalizeFourValues(raw:any[]): FourValue[]{
-  if(!raw || raw.length===0) return FALLBACK_FOUR
+  if(!raw) return FALLBACK_FOUR
   return raw.map(r=>({
     id: r.id,
     slug: r.key,
@@ -64,7 +64,7 @@ function normalizeFourValues(raw:any[]): FourValue[]{
   }))
 }
 function normalizeServices(raw:any[]): Service[]{
-  if(!raw || raw.length===0) return FALLBACK_SERVICES
+  if(!raw) return FALLBACK_SERVICES
   return raw.map(r=>({
     id: r.id,
     slug: r.slug,
@@ -87,7 +87,7 @@ function normalizeServices(raw:any[]): Service[]{
   }))
 }
 function normalizeCases(raw:any[]): Case[]{
-  if(!raw || raw.length===0) return FALLBACK_CASES
+  if(!raw) return FALLBACK_CASES
   return raw.map(r=>({
     id: r.id,
     slug: r.slug,
@@ -102,21 +102,21 @@ function normalizeCases(raw:any[]): Case[]{
     updatedAt: r.updated_at||new Date().toISOString(),
     coverImage: r.cover_url,
     narrative: {
-      originalState: r.original_state || '【占位】',
-      goal: r.goal || '【占位】',
-      gap: r.gap || '【占位】',
-      rootCause: r.root_cause || '【占位】',
-      amebaIntervention: r.ameba_intervention || '【占位】',
-      evolutionPath: r.evolution_path || '【占位】',
-      actions: r.actions || '【占位】',
-      phasedResult: r.phased_result || '【占位】',
-      continuousIteration: r.continuous_iteration || '【占位】',
+      originalState: r.original_state || '',
+      goal: r.goal || '',
+      gap: r.gap || '',
+      rootCause: r.root_cause || '',
+      amebaIntervention: r.ameba_intervention || '',
+      evolutionPath: r.evolution_path || '',
+      actions: r.actions || '',
+      phasedResult: r.phased_result || '',
+      continuousIteration: r.continuous_iteration || '',
     },
     results: []
   }))
 }
 function normalizeInsights(raw:any[]): Insight[]{
-  if(!raw || raw.length===0) return FALLBACK_INSIGHTS
+  if(!raw) return FALLBACK_INSIGHTS
   return raw.map(r=>({
     id: r.id,
     slug: r.slug,
@@ -130,11 +130,11 @@ function normalizeInsights(raw:any[]): Insight[]{
     createdAt: r.created_at||new Date().toISOString(),
     updatedAt: r.updated_at||new Date().toISOString(),
     coverImage: r.cover_url,
-    contentBlocks: r.content_html ? [{id:'b1', type:'paragraph' as const, text: r.content_html}] : [{id:'b1', type:'paragraph' as const, text: '【占位】'}],
+    contentBlocks: r.content_html ? [{id:'b1', type:'paragraph' as const, text: r.content_html}] : [],
   }))
 }
 function normalizeMethods(raw:any[]): MethodCapability[]{
-  if(!raw || raw.length===0) return FALLBACK_METHODS
+  if(!raw) return FALLBACK_METHODS
   return raw.map(r=>({
     id: r.id,
     slug: r.id,
@@ -151,7 +151,7 @@ function normalizeMethods(raw:any[]): MethodCapability[]{
   }))
 }
 function normalizeAmb(raw:any[]): Record<string, AmbStatusMeta>{
-  if(!raw || raw.length===0) return FALLBACK_AMB
+  if(!raw) return FALLBACK_AMB
   return raw.reduce((result, r) => {
     const status = String(r.key || '').toUpperCase() as AmbStatusMeta['status']
     if (!['A','M','B'].includes(status)) return result